PRLog (Press Release) –
Sep 02, 2009 – BEFASHIONONLINE.COM is a women's online clothing boutique launched in spring 2009. After being directly affected by the turbulent economy and having to explore alternative methods to make a living, Barbara Codner, CEO/Founder of BE FASHION, combined her love of clothing and lady-like approach to create an online boutique that encourages women to dress impeccably, purposely choosing not to sell pants on her site.
BE FASHION was completely self-financed by Barbara; she did not seek help from lenders or investors. Despite having her MBA, Barbara was having a difficult time finding quality work in NYC, With no job, ends to meet, and a closet full of clothes, she decided to put her clothes up for auction on EBay. Her clothing was an instant hit, and Barbara realized she had an eye for fashion and a penchant for what sells. She took her profits from the auctions and invested them into her online venture. When developing her boutique, Barbara had an important goal; she wanted BE FASHION to reflect her views about fashion while encouraging women to explore their own personal style.
BEFASHIONONLINE.COM offers ultra-feminine, moderately priced women’s clothing and accessories. Styles range from fitted sheaths to belted party dresses and ruffle tops priced from $29 to $159, with some discounted items available. Special sections on the site include a line of vintage-inspired pieces and custom-made handbags.
For more information about BEFASHIONONLINE.COM, please contact:
Barbara Codner
BE FASHION
461 Central Park West
Suite 1E
New York, NY 10025
(646) 591-3000
be@befashiononline.com
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